Hello there!
I’m Hayoung.

I design motion & static campaign creative that’s brand-consistent, placement-ready, and built to scale across formats.

Art-directed 9:16 ads across three distinct phases.

Built a dynamic reusable motion template for future roll-outs.

Concepted key visuals that guided hero-scene direction.

Created an 8-bit world with modular brand assets.

Developed motion assets based on static visuals within established brand rules.

Developed motion assets based on static visuals within established brand rules.

Designed character-led motion built for clarity and storytelling.

Designed a quarter-long roll out system across motion & static channels.

❋ Selected Brand Collaborations

Bonus

Digital Illustrations

A collection of pieces focusing on the surreal, some of which have been displayed in galleries and all available to see online through social media.