BURGER KING - 2 FOR $11
Unleash a flavour showdown with Burger King’s 2 for $11 deal, offering endless combinations of their featured items. This dynamic motion graphic ad shows how you can craft your perfect combo using engaging animation and clever compositions.
CLIENT - Burger King Canada
ROLE - Graphic Designer / Motion Designer
TOOLS - Adobe Illustrator / After effects
CREDITS
Agency - Broken Heart Love Affair
Creative Directors - Craig McIntosh, Jaimes Zentil
Executive Producer - Erica Metcalfe
Production - Tantrum Studio
Creative Lead - Dominik
Graphic Designer - Hayoung Na
Producer - Victoria Holt, Margarita Reynes
The Brief
01
Burger King set out to create a bold, dynamic motion graphic ad that fused striking 2D design with their premium product photography. They wanted a spot that grabbed attention instantly—both through its vibrant animation and eye-catching visual style.
As the sole graphic designer, I had the opportunity to take full creative ownership of this project, leading every step of the process. From brainstorming and storyboarding to crafting style frames and animating, I brought the concept to life from start to finish, ensuring a cohesive and impactful final product.
1920 x 1080 (16:9) - Desktop
1080 x 1920 (9:16) - Mobile
(ABOVE & BELOW) - Mockups of all social versions
1080 x 1080 (1:1) - Social
The Process
02
My design approach for this project brought energy to every frame, ensuring to match the dynamism of Burger King’s past campaigns while sticking to their neutral primary colour palette. I focused on creating bold, attention-grabbing compositions using exaggerated scale, intentional cropping, and dramatic product close-ups to keep viewers engaged.
To streamline the transition to animation, I first designed graphic style frames to map out key compositions, using them later as a base to brainstorm seamless transitions and animations later in the creative process.
(BELOW)
Older style frames that exploring a colourful visual style inspired by Burger King’s past print campaigns, which mix bold primary and secondary colours. The playful use of colour helps inject energy into every frame, however the design became more simpler/neutral at the clients request.